The Bright Ideas Podcast
The Bright Ideas Podcast brings you first hand knowhow and experiences for all things we can possible cover about marketing in business. A perfect listen for those who need and want to know more about marketing for their job, career and business. Marketing is vast and fast, so let's talk all things marketing!The podcast will help you be ready for what needs to happen and will happen on your marketing journey, sometimes its just Michelle talking, other times its with industry experts.Hosting each insightful conversation is the experienced marketeer Michelle Balmer. She has worked with big brands, in many sectors and in three countries all in the field of marketing. Her passion of empowering SMB's into better marketing successes has been her main driving force. Bright Balmer wants you to understand elements of marketing and put them into action in your business and or career. Topics covered include: Branding, Strategy, Segmenting, Targeting, Customer Journey, Positioning, Pricing, Distribution, Internal Company Culture and Tactical execution like: Social Media, Digital, Events, Advertising and PR.Keen to give back after a learned career Michelle uses this podcast to explore and educate, enlighten about excellent marketing.
The Bright Ideas Podcast
INTRO You Gotta Start Somewhere With Marketing
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Michelle Balmer Bright Balmer Marketing
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Season 1
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Episode 1
This is a short and sweet intro to me, my podcast and about how much I'm looking forward to giving you such value within this podcast for all things marketing.
In this podcast I tell you about some of the areas of marketing in business we will be covering off like:
Software resources
Trends
Marketing Careers
Best places to get marketing info
Case Studies
Business and Marketing Book reviews
All books, links, websites and articles mentioned will have links in the details so you can research or take the podcast content even further. These will be attached via a website link to each episode on my website.
www.brightbalmermarketing.com