The Bright Ideas Podcast
The Bright Ideas Podcast brings you first hand knowhow and experiences for all things we can possible cover about marketing in business. A perfect listen for those who need and want to know more about marketing for their job, career and business. Marketing is vast and fast, so let's talk all things marketing!The podcast will help you be ready for what needs to happen and will happen on your marketing journey, sometimes its just Michelle talking, other times its with industry experts.Hosting each insightful conversation is the experienced marketeer Michelle Balmer. She has worked with big brands, in many sectors and in three countries all in the field of marketing. Her passion of empowering SMB's into better marketing successes has been her main driving force. Bright Balmer wants you to understand elements of marketing and put them into action in your business and or career. Topics covered include: Branding, Strategy, Segmenting, Targeting, Customer Journey, Positioning, Pricing, Distribution, Internal Company Culture and Tactical execution like: Social Media, Digital, Events, Advertising and PR.Keen to give back after a learned career Michelle uses this podcast to explore and educate, enlighten about excellent marketing.
The Bright Ideas Podcast
Sell without selling OUT!
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Michelle Balmer
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Season 1
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Episode 2
Andy Paul's book Sell without selling out...A guide to success on your own terms highlights the four Sell In pillars that are the ultimate instruments of selling: 1. Connection2. Curiosity3. Understanding4. GenerosityEverything else is generally a combination of product features, technical specifications, and pricing, which buyers can always get from Google, Amazon or the company website. What these digital sources lack is a truly helpful, reassuring human being's invested assistance. I guess the foundation of this book is to sell as we would like to be sold to, rather than that stereotypical, I AM A TIGER GRRR, KILL OR BE KILLED... mentality. Your podcast host will take you through the key points this simple, yet highly effective book puts forward. Michelle also links the sales aspect of the book to the marketing elements, something not always achieved or understood from both sides of the sales and marketing's side of a business, but certainly should be.