The Bright Ideas Podcast
The Bright Ideas Podcast brings you first hand knowhow and experiences for all things we can possible cover about marketing in business. A perfect listen for those who need and want to know more about marketing for their job, career and business. Marketing is vast and fast, so let's talk all things marketing!The podcast will help you be ready for what needs to happen and will happen on your marketing journey, sometimes its just Michelle talking, other times its with industry experts.Hosting each insightful conversation is the experienced marketeer Michelle Balmer. She has worked with big brands, in many sectors and in three countries all in the field of marketing. Her passion of empowering SMB's into better marketing successes has been her main driving force. Bright Balmer wants you to understand elements of marketing and put them into action in your business and or career. Topics covered include: Branding, Strategy, Segmenting, Targeting, Customer Journey, Positioning, Pricing, Distribution, Internal Company Culture and Tactical execution like: Social Media, Digital, Events, Advertising and PR.Keen to give back after a learned career Michelle uses this podcast to explore and educate, enlighten about excellent marketing.
The Bright Ideas Podcast
A new BRAND world
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Michelle Balmer
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Season 1
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Episode 1
A Book review of A New Brand World - published in 2002. A new brand world: Great brands are widely desired, trusted, enduring and revered by other aspirational brands. Branding is something that has grown in stature and relative understanding in the last 15-20 years. Is what Scott Bedbury put in this brand book still relevant today? If it what can we learn from it? How have elements of branding changed? Lets see if we can find the answers in this podcast!Get your copy and read it yourself click this link to take you right to it on Amazon. http://www.amazon.co.uk/dp/978-0670030767/ref=nosim?tag=brightbalmerm-21
