The Bright Ideas Podcast
A new BRAND world
April 26, 2022
Michelle Balmer
Season 1
Episode 1
The Bright Ideas Podcast
A new BRAND world
Chapters
Chapters
4:08
Steve Bedbury his brand background
10:30
All aboard the brandwagon principle 1
24:57
Cracking your brand code principle 2
35:42
Building brandwith principle 3
44:54
Show some emotion principle 4
51:03
Brand environmentalism principle 5
57:58
Brand leadership principle 6
1:07:17
Branding and the corporate goliath principle 7
1:10:11
Brand future principle 8
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The Bright Ideas Podcast
A new BRAND world
Apr 26, 2022
Season 1
Episode 1
Michelle Balmer
A Book review of A New Brand World - published in 2002. A new brand world: Great brands are widely desired, trusted, enduring and revered by other aspirational brands. Branding is something that has grown in stature and relative understanding in the last 15-20 years. Is what Scott Bedbury put in this brand book still relevant today? If it what can we learn from it? How have elements of branding changed? Lets see if we can find the answers in this podcast!Get your copy and read it yourself click this link to take you right to it on Amazon. http://www.amazon.co.uk/dp/978-0670030767/ref=nosim?tag=brightbalmerm-21
A Book review of A New Brand World - published in 2002. A new brand world: Great brands are widely desired, trusted, enduring and revered by other aspirational brands. Branding is something that has grown in stature and relative understanding in the last 15-20 years. Is what Scott Bedbury put in this brand book still relevant today? If it what can we learn from it? How have elements of branding changed? Lets see if we can find the answers in this podcast!Get your copy and read it yourself click this link to take you right to it on Amazon. http://www.amazon.co.uk/dp/978-0670030767/ref=nosim?tag=brightbalmerm-21